Tactic
A tactic is a specific, recurring action that drives a 12-week goal — the weekly to-do that produces the result. Good tactics pass a binary test: at week's end you can answer 'did I do it?' with yes or no. Tactics are what you score, so vague ones break the whole system.
Tactics are where a 12-week plan touches reality. The goal says what will be true in week 12; the tactics say what you will do this week to make it true. Because the weekly execution score is computed from tactics — completed divided by planned — everything downstream depends on tactics being checkable. 'Improve outreach' cannot be checked; 'make 10 outreach touches a day, Monday to Friday' can.
Most tactics are recurring, and cadence is part of the specification: daily, weekdays, weekly, or specific weeks of the cycle. A goal typically needs three to five tactics — fewer and the goal is underpowered, more and the weekly list becomes noise. Each tactic should be a genuine lead measure: predictive of the lag measure and fully within your control.
A concrete set for the goal 'grow to $30k MRR': make 10 outreach touches daily; hold 3 discovery calls weekly; ship one customer-facing improvement weekly; publish one piece of content weekly. Every item is binary at week's end, which means Friday's score is a fact, not an impression.
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