Lead Measure
A lead measure is a number that tracks the actions you control — calls made, workouts completed, words written — rather than the results those actions produce. Lead measures are predictive and influenceable: move them and the lag measure follows. In a 12-week plan, tactics are the lead measures you score every week.
Lead measures answer the question 'what can I actually do this week?' You cannot directly decide to gain revenue, but you can decide to make ten outreach touches a day. You cannot decide to lose five pounds this week, but you can decide to train four times. Every lead measure sits fully inside your control, which is what makes a weekly score of them fair — a low score always reflects execution, never luck.
The two tests of a good lead measure come from the same logic: it must be predictive (doing it reliably moves the result you want) and influenceable (you can do it regardless of what anyone else does). 'Close two deals' fails the second test — prospects decide that. 'Hold three discovery calls' passes both.
In the 12 Week Year structure, the tactics on your weekly scorecard are your lead measures. This is why the weekly execution score is meaningful: it is a pure measure of the inputs you chose, so a string of 85%+ weeks is strong evidence the lag measure will land — and if it doesn't, you've learned your tactics need changing, which is equally valuable.
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